These days, it seems that orchestrated shopping days are all the rage and, really, it’s high time that we at Worth Brothers Wines got in on the act. So, after much thought, we’ve chosen a day at the end of next week – Friday in fact – and partnered it, rather brilliantly, with a colour to create, in effect, a whole new pre-Christmas shopping paradigm.

We’ve called it Pink Friday and we hope you like it.

Taking part in Pink Friday couldn’t be simpler, all you’ve got to do is pick a pink from the following suggestions, drink, relax and enjoy.

NOV 21

Le Dolci Colline Rosé Spumante NV £ 8.25

Le Dolci Colline Rosé is produced by the Araldica cooperative in the Veneto region of North East Italy and is comprised of 95% white grape variety, Glera (previously known as Prosecco) and, for the subtle pink rosé hue, 5% of red grape variety, Brachetto.

Caparrone Cerasuolo d’Abruzzo 2014 £ 9.00

Moving further down the east coast of Italy, brings us to the central eastern region of Abruzzo and to my favourite rosé of 2015.

The newest rosé in the shop, the Caparrone Cerasuolo d’Abruzzo 2014 is made from dense local indigenous grape variety, Montepulciano d’Abruzzo, and, as such, is deeper coloured than many rosés. However, the wine itself is far from dense and possesses delightfully vibrant and refreshing flavours of strawberry and cherry with underlying herbal notes.

The wine, at 12.5% ABV, is light enough to drink on its own but it also works really well with barbecued meats or roast lamb.

Harmonie de Gascogne Rosé, Domaine de Pellehaut 2014 £ 7.50

The Gascony region, in South West France, is most renowned for its production of Armagnac but at historic, family owned, Domaine de Pellehaut, they’ve also mastered the art of producing high quality table wines at really reasonable prices.

The Harmonie de Gascogne Rosé is a blend of 5 grape red grape varieties – Merlot, Tannat, Cabernet Sauvignon, Syrah and Malbec – and is dry and light with summer fruit flavours to the fore. Try it with salmon or tuna.

Puy de Dôme Pinot Noir Rosé 2013 £ 10

300 miles due North of Gascony, lies the Auvergne region, the largest volcanic area in Europe with some parts that resemble a lunar landscape. The region is dominated by a range of dormant volcanoes that were last active some 7,500 years ago. The highest, at 1,465 metres, and the most famous, of these is the Puy-de-Dôme and it’s here that we find the region’s sole co-operative, the Cave Saint-Verny.

Currently, the co-op owns 200 hectares of vineyards and has 115 members, which means that, on average, each member tends less than 2 hectares of land. With such small vineyards, most members of the co-op are in the enviable position of being able to handpick their grapes; a practice usually reserved only for grapes destined for far more expensive wines

Made from Pinot Noir, the Puy de Dôme Rosé, is so good it makes you wonder why in the spiritual home of Pinot Noir, Burgundy, they don’t produce rosé wine at all.

Rimauresq Cru Classé Rosé, Côtes de Provence 2014 £ 12.75

If anywhere is synonymous with rosé, it’s Provence in South Eastern France and the Rimauresq Cru Classé is the absolute pinnacle of Provence rosé.

The wine is pure salmon-pink in colour with an appealing herb-spiked and fruity nose. The palate is precisely balanced with rich, spicy red fruit and finishes with a supremely refreshing burst of strawberry infused acidity. It’s fantastic as an aperitif or with salads, grilled fish or salad Nicoise.